Golf influencer Paige Spiranac has launched a new media venture in partnership with the production company Pro Shop. The project aims to develop shows, branded content, and media projects built around her digital brand.

Spiranac has built a massive online audience of more than 11 million followers, making her one of the most recognized personalities in sports influencer marketing.

The new venture reflects a broader trend in which creators are expanding beyond social media and building full media businesses.

The collaboration will allow Paige to produce content, manage brand partnerships, and develop new entertainment formats for global audiences.

This shift shows how influencers are evolving into full-scale entrepreneurs who control their own media production and monetization strategies.